How to Research Trends : Move Beyond Trendwatching to Kickstart Innovation
Language: English
Published by BIS Publishers, 2024
- Softcover
- Used
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- Title
- How to Research Trends : Move Beyond Trendwatching to Kickstart Innovation
- Author
- Dragt, Els
- Publisher
- BIS Publishers
- Publication year
- 2024
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9063696825
- ISBN 13
- 9789063696825
This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.
- Interviews with professionals that provide insights on how to implement trends.
- Various activities and tools to be used individually or in a team.
- A dedicated chapter on how to set up your own trend practice within your organization.
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GreatBookPricesUK
Woodford Green, United Kingdom
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