Research on consumer behavior of fresh food e-commerce companiesBased on the perspective of value co-creation(Chinese Edition)

GAO WEI . DU XUE PING . TAN HUI CUN . YAN JING

Language: English

Published by Southwestern University of Finance and Economics Press, 2022

7550453004 / 9787550453005

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Paperback. Pub Date: 2022-03 Pages: 226 Language: Chinese Publisher: Southwestern University of Finance and Economics Press Aiming at the consumer behavior issues of fresh food e-commerce enterprises. this book first systematically sorts out the relevant concepts and theories such as the concept of fresh food e-commerce. consumer behavior theory. impulse buying theory. and integrated technology acceptance and use theory (UTAUT); secondly. on the basis of UTAUT theory and impulse buying theory.

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Title
Research on consumer behavior of fresh food e-commerce companiesBased on the perspective of value co-creation(Chinese Edition)
Author
GAO WEI . DU XUE PING . TAN HUI CUN . YAN JING
Publisher
Southwestern University of Finance and Economics Press
Publication year
2022
Condition
New
Binding
paperback
Language
English
ISBN 10
7550453004
ISBN 13
9787550453005

liu xing

Nanjing, JS, China

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