Research and development and application of cultural brand evaluation system/brand evaluation research series(Chinese Edition)

WANG JIAN GONG . WEI JUN PING . JIANG CHENG . WANG JIAN GONG BIAN

ISBN 10: 7520186466 / ISBN 13: 9787520186469

Published by Social Science Literature Press, 2021

About this Item

Paperback.Pub Date:2021-11-01 Pages:283 Language:Chinese Publisher:Social Sciences Literature Publishing House This book discusses the cultural brand resource database on the basis of research on the connotation of cultural brands and the research status of cultural brands. And the construction of cultural brand evaluation model. through the analysis of cultural brand cases. top 100 Chinese corporate cultural brands and Chinese cultural brand Internet influence index rankings and other cultur.

Seller Inventory # AMZ055884_NX024703_055884

Bibliographic Details

• Title: Research and development and application of cultural brand evaluation system/brand evaluation research series(Chinese Edition)
• Publisher: Social Science Literature Press
• Publication Date: 2021
• ISBN 10: 7520186466
• ISBN 13: 9787520186469
• Binding: paperback
• Condition: New

About this title

Synopsis

本书在文化品牌的内涵研究、文化品牌的研究现状等相关研究的基础上，探讨了文化品牌资源数据库及文化品牌评估模型的构建，通过对文化品牌个案、中国企业文化品牌100强排行榜及中国文化品牌互联网影响力指数排行榜等文化品牌评估案例的分析，为文化品牌智能决策支持系统提供理论支撑与实践指导。 在当下品牌强国战略的背景下，本书对文化品牌评估系统研发与应用的研究具有重要的理论与实践意义，不仅弥补了文化品牌评估研究方面的不足，而且有助于促进文化产业的发展与繁荣。