Researching and Applying Metaphor in the Real World

Low, Graham (Editor)/ Todd, Zazie (Editor)/ Deignan, Alice (Editor)/ Cameron, Lynne (Editor)

ISBN 10: 9027223807 / ISBN 13: 9789027223807

Published by John Benjamins Pub Co, 2010

About this Item

385 pages. 9.50x6.50x1.25 inches. In Stock.

Seller Inventory # __9027223807

Bibliographic Details

• Title: Researching and Applying Metaphor in the Real World
• Publisher: John Benjamins Pub Co
• Publication Date: 2010
• Language: English
• ISBN 10: 9027223807
• ISBN 13: 9789027223807
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.88 kilograms

About this title

Synopsis

It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such as artificial intelligence, language teaching and learning, reconciliation dialogue, university lecture discourse, poetry and wine description. Methods include corpus analysis, experimentation, discourse analysis, cross-cultural analysis and genre analysis. In each case the empirical studies refer back to Gibbs's opening overview of real-world research. The result is an invaluable and cross-referenced collection of papers addressing real-world problems.