Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications

Poverty is a complex global challenge rooted in intertwined social, economic and political factors, which excludes people from participating fully in normalised social and market-based activities. The COVID-19 pandemic has exacerbated poverty-related issues such as food insecurity, and growing numbers of people are having to rely on welfare assistance. This pandemic, coupled with austerity measures implemented across many European countries over the past years, has impacted negatively on towns, cities, regions and countries, leaving places and communities depleted. This edited volume curates a collection of relevant research addressing the challenges of poverty and the political-economic measures that perpetuate it. It adopts a cross-disciplinary approach to covering relevant theories, methodologies and policy-oriented research, highlighting the interlinkages between poverty and austerity that have resulted since the 2008 financial crisis. In particular, the book focuses on food insecurity as one of the most extreme manifestations of poverty but also addresses interconnected issues such as unemployment, homelessness and poor health. The contributors primarily utilise diverse qualitative methods that give voice to lived experiences of poverty while also considering quantitative approaches that are essential for measuring food insecurity and modelling the impacts of austerity. The book will be of significant interest to anyone researching poverty and austerity with an interest in social policy, human and cultural geography, marketing and consumer culture, economic policy, public health and sustainability.

Caroline Moraes is Professor of Marketing and Consumer Research, University of Bristol Business School.

Morven G. McEachern is Professor of Sustainability and Marketing Ethics, University of Chester.

Deirdre O’Loughlin is Professor of Marketing, Kemmy Business School, University of Limerick.