Resistance to Innovation: Its Sources and Manifestations
Language: English
Published by University of Chicago Press, 2015
- Hardcover
- Used
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.Midtown Scholar Bookstore
AbeBooks seller since June 7, 2002
Condition: Used - Good
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Add to basketItem description from seller
HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.
Seller Inventory # M0226632601Z3
- Title
- Resistance to Innovation: Its Sources and Manifestations
- Author
- Goldenberg, Jacob,Oreg, Shaul
- Publisher
- University of Chicago Press
- Publication year
- 2015
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0226632601
- ISBN 13
- 9780226632605
Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation. The authors identify two competing definitions of resistance: In marketing, resistance denotes a reluctance to adopt a worthy new product, or one that offers a clear benefit and carries little or no risk. In the field of organizational behavior, employees are defined as resistant if they are unwilling to implement changes regardless of the reasons behind their reluctance. Seeking to clarify the act of rejecting a new product from the reasons―rational or not―consumers may have for doing so, Oreg and Goldenberg propose a more coherent definition of resistance less encumbered by subjective, context-specific factors and personality traits. The application of this tighter definition makes it possible to disentangle resistance from its sources and ultimately offers a richer understanding of consumers’ underlying motivations. This important research is made clear through the use of many real-life examples.
"Synopsis" may belong to another edition of this title.
About the Author
Jacob Goldenberg is professor of marketing at the Arison School of Business at the Interdisciplinary Center Herzliya, visiting professor at Columbia Business School, and the author or coauthor of several books, including Inside the Box.
"About the title" may belong to another edition of this title.
Midtown Scholar Bookstore
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