- Hardcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Good
US$ 10.54
Quantity: 1 available
Add to basketItem description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G074720988XI3N00
- Title
- Resistance Is Useless
- Author
- Burch Geoff
- Publisher
- Headline
- Publication year
- 1994
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 074720988X
- ISBN 13
- 9780747209881
- Item weight
- 0.95 pounds
Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:
* Change anyone's opinion on any subject.
* Transform a lynch mob into your most devout supporters.
* Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer.
* Understand how a perfect product demonstration can get you hurled into the street by security.
* Sell tanks to Genghis khan.
Readership: General Business, customer service and sales.
"Synopsis" may belong to another edition of this title.
From the Back Cover
?? an essential simple message with a lot of entertainment? most of us can pick up a sneaky trick or two.? ? THE DAILY TELEGRAPH
??anyone can benefit from Geoff Burch?s wisdom and experience. And the excellent examples, lively humour and quick wit make the book a first rate read.? ? THE CITIZEN
ACCLAIM FOR WRITING ON THE WALL
"...waspish, funny, and often downright vicious, exposé of everything from marketing to process re-engineering..." - MANAGER
"?wrapped up in the light-hearted anecdotes and slightly mischievous style are many words of wisdom?" - CITY TO CITIES
?? sets out to debunk myths, strip business of what he calls ?Third Way? speak and make it simple.? ?THE BUSINESS FT WEEKEND MAGAZINE
"About the title" may belong to another edition of this title.
ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 4 to 8 business days |
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| First item | US$ 0.00 | US$ 0.00 |
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Seller's business information
Thrift Books Global LLC
18300 Cascade Ave S
Seattle, WA U.S.A. 98188
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