Responding to the Screen: Reception and Reaction Processes
Language: English
Published by Lawrence Erlbaum Associates, 1991
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Poor
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- Title
- Responding to the Screen: Reception and Reaction Processes
- Author
- Bryant, J. (ed) et al
- Publisher
- Lawrence Erlbaum Associates
- Publication year
- 1991
- Condition
- Poor
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0805810447
- ISBN 13
- 9780805810448
- Item weight
- 750 grams
- Series
- Book 140 of 231: Routledge Communication
- Seller catalogs
- Journalism & Media
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
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Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
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