Responding to the Screen: Reception and Reaction Processes (Communication): Reception and Reaction Processes (Communication): Reception and Reaction Processes (Communication)

Bryant, Jennings (Editor) / Zillmann, Dolf (Series Editor)

ISBN 10: 0805810447 / ISBN 13: 9780805810448

Published by Lawrence Erlbaum Assoc Inc, 1990

About this Item

1st edition. 407 pages. 9.25x6.25x1.25 inches. In Stock.

Seller Inventory # x-0805810447

Bibliographic Details

• Title: Responding to the Screen: Reception and Reaction Processes (Communication): Reception and Reaction Processes (Communication): Reception and Reaction Processes (Communication)
• Publisher: Lawrence Erlbaum Assoc Inc
• Publication Date: 1990
• Language: English
• ISBN 10: 0805810447
• ISBN 13: 9780805810448
• Binding: Paperback
• Condition: Brand New
• Weight: 0.68 kilograms

About this title

Synopsis

This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

About the Author

Jennings Bryant, Dolf Zillmann