Responding To the Screen : Reception and Reaction Processes

Language: English

Published by Routledge, 1990

0805810447 / 9780805810448

Series: Book 140 of 231 - Routledge Communication

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

Seller Inventory # 9780805810448

Title
Responding To the Screen : Reception and Reaction Processes
Author
Dolf Zillmann
Publisher
Routledge
Publication year
1990
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0805810447
ISBN 13
9780805810448
Item weight
608 grams
Dimensions
229x152x23 mm
Series
Book 140 of 231: Routledge Communication

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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