Responding To the Screen | Reception and Reaction Processes

Jennings Bryant (u. a.)

ISBN 10: 0805810447 / ISBN 13: 9780805810448

Published by Routledge, 1991

About this Item

Responding To the Screen | Reception and Reaction Processes | Jennings Bryant (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 1991 | Routledge | EAN 9780805810448 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 128443229

Bibliographic Details

• Title: Responding To the Screen | Reception and Reaction Processes
• Publisher: Routledge
• Publication Date: 1991
• Language: English
• ISBN 10: 0805810447
• ISBN 13: 9780805810448
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 229W x 152H x 23D millimeters 229 millimeters width by 152 millimeters height by 23 millimeters depth
• Weight: 608 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

About the Author

Jennings Bryant, Dolf Zillmann