This nonfiction study summarizes an experimental survey of consumer purchases for seven food items. It compares how recall length and different interview wording influence reported purchases and expenditures. The report also explains sampling design, data collection methods, and how standard errors are estimated and interpreted.

Learn how multiple survey procedures were tested within a national sample.

See how recall period length can shift reported quantities and expenditures.

Understand how researchers assess sampling error and differences between subgroups.

Explore practical considerations for designing and interpreting market and consumer surveys.

Ideal for researchers and students in marketing, economics, and survey methodology seeking concrete examples of experimental design and data interpretation.

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