Responsible Rural Tourism in Asia

The rural tourism sector has become a key driver for social and economic growth and a major source of income for developing and low-income countries in many parts of Asia. Rural tourism is progressively viewed as a solution, increasing the economic viability of marginalised areas, stimulating social regeneration and improving the living conditions of rural communities. Responsible rural tourism promotes conservation of the natural environment, protects the authenticity of culture, and offers socioeconomic opportunities and benefits for local communities. This book encompasses case studies from a range of Asian countries and examines both successful and failed attempts in developing responsible rural tourism, and the learnings that we can adopt and adapt for future responsible rural tourism in the region. It will be of interest to students, researchers, stakeholders and policymakers in tourism.

Vikneswaran Nair is Professor and Dean, Graduate Studies & Research, University of The Bahamas, The Bahamas.

Amran Hamzah is Professor and Director of the Centre for Innovative Planning and Development, Universiti Teknologi Malaysia.

Ghazali Musa is Professor, Faculty of Business and Accountancy, University of Malaya, Malaysia.