The Responsive Public Library : How to Develop and Market a Winning Collection

Sharon Baker

ISBN 10: 1563086484 / ISBN 13: 9781563086489

Published by Libraries Unlimited, 2002

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors Focusing on the heart and soul of the library-its collection-the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.

Seller Inventory # 9781563086489

Bibliographic Details

• Title: The Responsive Public Library : How to Develop and Market a Winning Collection
• Publisher: Libraries Unlimited
• Publication Date: 2002
• Language: English
• ISBN 10: 1563086484
• ISBN 13: 9781563086489
• Binding: Taschenbuch
• Edition: 2nd Edition
• Condition: Neu
• Dimensions: 254W x 178H x 21D millimeters 254 millimeters width by 178 millimeters height by 21 millimeters depth
• Weight: 721 grams

About this title

Synopsis

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library―its collection―the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.

About the Author

SHARON L. BAKER is former Associate Professor, University of Iowa School of Library and Information Science, Iowa City.

KAREN L. WALLACE is Circulation/Reference Librarian, Drake University Law Library in Des Moines, Iowa, and was formerly the Head of Community Services at Des Plaines Public Library, Des Plaines, Illinois.