Responsive Typography: Using Type Well on the Web

Responsive web design helps your site maintain its design integrity on a variety of screen sizes, but how does it affect your typography? With this practical book, graphic designers, web designers, and front-end developers alike will learn the nuts and bolts of implementing web fonts well, especially how to get the best appearance from type without sacrificing performance on any device.

After examining typography fundamentals and the evolution of type on the Web, author Jason Pamental provides useful approaches, real examples, code, and advice for making your type performant, progressive, proportional, and polished―the primary ingredients of responsive typography.

• Understand how type plays a vital role in content-first web design
• Weigh the tradeoffs between self-hosting and using a font service to get the best performance for your site
• Get your type on the screen fast by designing for Progressive Enhancement
• Use a responsive relative scale to adjust proportions between typographic elements for any device or resolution
• Polish your type with ligatures, kerning, and other techniques to create rich, textured reading experiences

Jason Pamental has been blending design & technology since the early days of Mosaic and Netscape. Through years in both creative and technical leadership roles for Fortune 100 clients, well-renowned professional sporting sites, and a host of other clients large and small, Jason brings in-depth experience in a broad range of disciplines. Ranging from branding, print design, all aspects of web design and development and even data-center infrastructure management, he most enjoys challenges that draw upon all his diverse experiences to truly transform his clients' businesses. In recent years, besides co-founding H+W Design (http://www.hwdesignco.com), he's also begun sharing more of his unsolicited advice with the Drupal community, speaking and teaching workshops at various web conferences and writing on sites like Fonts.com and Typecast.com about things he's done wrong, in the hopes that others might fare just a bit better than him.