Synopsis
Retail Apparel Sales Location Analytics is a how-to guide for investigating the geographic location patterns of apparel retailers. By conducting a point pattern analysis - visualizing, exploring and modeling spatial data - you will begin to understand the power of place in retail business strategy. After reading this book and following the example exercises, you will be familiar with advanced spatial-statistical tools and techniques that can be applied to the analysis of a retailer’s geographic location. Just a few of the things you will learn from this book include: -The history and purpose of location analytics, including tools and techniques. -Point pattern basics, including analysis of the three types of retailer point pattern. -How to visualize, explore and model spatial data, using GIS Geographic Information Systems. -How to conduct a point pattern analysis of luxury apparel retailers and mass-market apparel retailers in Michigan, USA. -How to interpret the output of various location analytics tools, including quadrat tests, kernel density estimates, nearest neighbor tests, and cumulative probability distribution functions.
About the Author
Joseph Martin is a management consultant, award-winning author, keynote speaker, and fashion industry expert. His award-winning books on strategic business management and the fashion industry are available in over 20 countries including France, Germany, Italy, Spain, Canada, the United States, and the United Kingdom. He has lectured at McMaster University and consulted with organizations such as MasterCard, IMG Fashion, the Government of Canada, Trent University, and Washington State University. Joseph always strives to give back to the community, working pro bono with the Susan G. Komen Cancer Foundation and educating others through his memberships with the Fashion Design Council of Canada, Fashion Takes Action, the Toronto Centre for the Promotion of Fashion Design, and the Institute of Management Consultants USA. As a consultant, Joseph uses his expertise in business intelligence, data mining, location analytics, sales training, and executive coaching to deliver incisive, growth-focused results to clients in the luxury market. As a speaker, Joseph is a dynamic and engaging presenter who leaves audiences feeling inspired, empowered and encouraged. He is available around the world for speaking engagements, seminars, and much more. For further information and bookings, please visit josephmartin.net or email info@josephmartin.net
"About this title" may belong to another edition of this title.
