Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing (Handel und . Retailing and International Marketing)

Julia Katharina Weindel

ISBN 10: 365815036X / ISBN 13: 9783658150365

Published by Springer Gabler 2016-09-19, 2016

About this Item

Seller Inventory # 6666-IUK-9783658150365

Bibliographic Details

• Title: Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing (Handel und . Retailing and International Marketing)
• Publisher: Springer Gabler 2016-09-19
• Publication Date: 2016
• Language: English
• ISBN 10: 365815036X
• ISBN 13: 9783658150365
• Binding: Paperback
• Condition: New

About this title

Synopsis

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

About the Author

Dr. Julia Katharina Weindel received her doctoral degree from the University of Trier, where she worked at the Chair for Marketing and Retailing.