This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face todaya s retail and service businesses. Num Pages: 296 pages, maps. BIC Classification: KNPR; RGCM; RP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 170 x 18. Weight in Grams: 546. . 2002. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Retail Geography and Intelligent Network Planning
Publisher: John Wiley and Sons Ltd
Publication Date: 2002
Language: English
ISBN 10: 0471498033
ISBN 13: 9780471498032
Binding: Soft cover
Condition: New

About this title

Synopsis

Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
Numerous global case studies are used to show keys issues
Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
Describes how retailers can plan their cross channel network strategy for the future

About the Author

Mark Birkin is the author of Retail Geography and Intelligent Network Planning, published by Wiley.

Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds.

Martin P. Clarke is the author of Retail Geography and Intelligent Network Planning, published by Wiley.

"About this title" may belong to another edition of this title.

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