Retail Intelligence and Network Planning
Language: English
Published by Wiley, 2002
- Softcover
- Used
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Seller Inventory # OTV.0471498033.G
- Title
- Retail Intelligence and Network Planning
- Author
- Birkin, Mark; Clarke, Graham; Clarke, Martin P.
- Publisher
- Wiley
- Publication year
- 2002
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0471498033
- ISBN 13
- 9780471498032
- Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
- Numerous global case studies are used to show keys issues
- Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
- Describes how retailers can plan their cross channel network strategy for the future
"Synopsis" may belong to another edition of this title.
About the Author
Mark Birkin is the author of Retail Geography and Intelligent Network Planning, published by Wiley.
Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds.
Martin P. Clarke is the author of Retail Geography and Intelligent Network Planning, published by Wiley.
"About the title" may belong to another edition of this title.
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