Retail Management: A Strategic Approach 10th Edition

Barry Berman, Joel R. Evans

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ISBN 10: 8120330420 ISBN 13: 9788120330429

Published by Lebanon, Indiana, U.S.A.: Prentice Hall, 2006

Language: English

Condition: New Soft cover

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Bibliographic Details

Title

Retail Management: A Strategic Approach 10th Edition

Publisher

Lebanon, Indiana, U.S.A.: Prentice Hall

Publication Date

2006

Language

English

ISBN 10

8120330420

ISBN 13

9788120330429

Binding

Paperback

Condition

New

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About this title

Synopsis

The text that helps readers thrive in today's retailing industry.Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, "Retail A Strategic Approach," provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.

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