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Bibliographic Details

Title: Retail Management: A Strategic Approach, 13Th Edn
Publisher: Pearson
Publication Date: 2017
Language: English
ISBN 10: 0133796841
ISBN 13: 9780133796841
Binding: Soft cover
Edition: International Edition
Condition: New

About this title

Synopsis

For courses in Retail Management.

A contemporary text that helps readers thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry.

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