Retail Management: A Strategic Approach

Berman; Barry; Evans; Joel R.,Joel R. Evans

ISBN 10: 0023086572 / ISBN 13: 9780023086571

Published by Merrill Pub Co, 1992

About this Item

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Seller Inventory # S_407609589

Bibliographic Details

• Title: Retail Management: A Strategic Approach
• Publisher: Merrill Pub Co
• Publication Date: 1992
• Language: English
• ISBN 10: 0023086572
• ISBN 13: 9780023086571
• Binding: hardcover
• Edition: 5th or later Edition
• Condition: Acceptable

About this title

Synopsis

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.

From the Publisher

This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.