Retail Management A Strategic Approach

Berman, Barry & Joel Evans & Patrali Chatterjee

ISBN 10: 0133796841 / ISBN 13: 9780133796841

Published by Pearson, 2017

About this Item

A nice clean copy. No highlighting, writing or other marks on pages. Moderate wear. Cover has minor blemishes which may include some corners that are slightly scuffed, bent and/or crushed.; 8.8 X 1.2 X 11.15 inches; 592 pages.

Seller Inventory # HI-0GFR-05HT

Bibliographic Details

• Title: Retail Management A Strategic Approach
• Publisher: Pearson
• Publication Date: 2017
• Language: English
• ISBN 10: 0133796841
• ISBN 13: 9780133796841
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

For courses in Retail Management.

 

A contemporary text that helps readers thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry.