Retail Management: A Strategic Approach, Ninth Edition
92 ratings by Goodreads
Language: English
Published by Prentice Hall, 2003
- Hardcover
- Used
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company
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- Title
- Retail Management: A Strategic Approach, Ninth Edition
- Author
- Barry Berman
- Publisher
- Prentice Hall
- Publication year
- 2003
- Condition
- very_good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0131009443
- ISBN 13
- 9780131009448
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
"Synopsis" may belong to another edition of this title.
From the Back Cover
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.
"About the title" may belong to another edition of this title.
Bay State Book Company
North Smithfield, RI, U.S.A.
5-star seller
AbeBooks seller since January 23, 2023
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Bay State Book Company LLC
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