Retail Management : A Strategic Approach

Patrali Chatterjee

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Language: English

Published by Pearson Education Feb 2017, 2017

0133796841 / 9780133796841

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Neuware - For courses in Retail Management. A contemporary text that helps students thrive in todayGÇÖs retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in todayGÇÖs retailing industry.

Seller Inventory # 9780133796841

Title
Retail Management : A Strategic Approach
Author
Patrali Chatterjee
Publisher
Pearson Education Feb 2017
Publication year
2017
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0133796841
ISBN 13
9780133796841
Item weight
1,315 grams
Dimensions
279x218x25 mm

AHA-BUCH GmbH

Einbeck, Germany

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