Retail Marketing
Language: English
Published by Routledge, 2015
Series: Book 9 of 44 - Routledge-Noordhoff International Editions
- Softcover
- Used
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- Title
- Retail Marketing
- Author
- Quix, F. W. J., Dr.; van der Kind, R. P., Dr.
- Publisher
- Routledge
- Publication year
- 2015
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9001807925
- ISBN 13
- 9789001807924
- Series
- Book 9 of 44: Routledge-Noordhoff International Editions
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
"Synopsis" may belong to another edition of this title.
About the Author
Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands
Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands
"About the title" may belong to another edition of this title.
GreatBookPrices
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