Getting Retail Right: Improving Productivity with the Right Communication, Training, Merchandising, Marketing, and Tenant-Mix/Leasing Strategies

Williams, John C.

ISBN 10: 158268040X / ISBN 13: 9781582680408

Published by Intl Council of Shopping Centers, 2004

About this Item

Seller Inventory # EBBV.158268040X.N

Bibliographic Details

• Title: Getting Retail Right: Improving Productivity with the Right Communication, Training, Merchandising, Marketing, and Tenant-Mix/Leasing Strategies
• Publisher: Intl Council of Shopping Centers
• Publication Date: 2004
• Language: English
• ISBN 10: 158268040X
• ISBN 13: 9781582680408
• Binding: Soft cover
• Condition: new

About this title

Synopsis

A valuable resource for retailers and shopping center management who want to boost productivity, Getting Retail Right! examines the characteristics of a successful retailer and the roles of both tenant and landlord in attaining shared financial goals. Topics include: Understanding Retailing, Identifying Weaknesses, Working with Retailers, Training and Service Programs, Better Merchandising, Visual Presentation, Advertising and Marketing, Retail Operations, Occupancy Costs, Tenant Mix, and more!