The Retail Start-Up Book: Successfully Plan, Launch and Grow a Business
Gee, Rowland; Sloan, Danny; Symes, Graham
Language: English
Published by Kogan Page, 2019
- Softcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
US$ 49.33
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Add to basketItem description from seller
Seller Inventory # ria9780749484729_new
- Title
- The Retail Start-Up Book: Successfully Plan, Launch and Grow a Business
- Author
- Gee, Rowland; Sloan, Danny; Symes, Graham
- Publisher
- Kogan Page
- Publication year
- 2019
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749484721
- ISBN 13
- 9780749484729
The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming.
The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.
"Synopsis" may belong to another edition of this title.
About the Author
Danny Sloan is co-founder of Grey4Gold Ltd. He had a 25 year career at BAA and was BAA Director of Planning 2012 to ensure BAA airports delivered the First and Lasting Impression for UK plc across its airports during the London Olympics. He is a Fellow of The Chartered Institute of Marketing.
Graham Symes is an experienced finance director working across the retail and wholesale fashion sectors. His clients have included Harrods, Harvey Nichols and Selfridges, as well as Christian Lacroix and their parent company LVMH.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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