The second edition of The Retail Store: Design and Construction show how to design successful selling machines catering to today’s sophisticated and demanding shoppers. Step-by-step you are shown how to analyze your design needs according to your type of store, its location, the product, price-point, and budget. You will find out how to design and organize a store that reinforces a desired image, attracts the right kind of shoppers and motivates buying behavior. Create flexible, timeless and tasteful stores that stimulate today’s customers to buy.

The psychology of buying and selling as it impacts the various elements of store design including: spatial organization, product display, storefronts, material selection, lighting and systems is covered in detail. In depth explanations and case studies of merchandising design and product placement, store fixtures, graphics, store re-imaging, scheduling, and security are included as well as cutting edge tips on emerging areas such as theater-like lighting, fiber-optic technology, and smell and taste research. The second edition of The Retail Store: Design and Construction spells out proven techniques for designing and constructing stores that are durable, flexible, efficient, appropriate, and stimulation...in short...stores that sell.

About the Author

William R. Green is a registered architect specializing in retail and other commercial structures. He earned his B. Arch at the University of Illinois and his J.D. at Loyola University.

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