Retail Strategy : Planning and Control

This new book sets out to provide a structured approach to retail strategy and implementation.
Structured around the key themes of planning and control, the book covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real-world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and the latest developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis, Retail Strategy is ideal for undergraduates and postgraduates of retailing.

DAVID WALTERS is is an Associate Professor in Marketing in the Department of Business, Macquarie University, Sydney. An experienced academic, he has written seven books on the topic of retailing. He has also worked as a consultant for many years with several top retailing brands.

JACK HANRAHAN is a Retail Operations Manager within an electronics firm. After 20 years of experience in retailing, he now has responsibility for over eighty stores and approximately 1,700 staff.