Retail Therapy: Making Strategic Relationships Work

Jones, Rob; Murphy, Dan

ISBN 10: 1403901716 / ISBN 13: 9781403901712

Published by Palgrave Macmillan, 2003

About this Item

Seller Inventory # U9781403901712

Bibliographic Details

• Title: Retail Therapy: Making Strategic Relationships Work
• Publisher: Palgrave Macmillan
• Publication Date: 2003
• Language: English
• ISBN 10: 1403901716
• ISBN 13: 9781403901712
• Binding: Hardcover
• Edition: 1776949624.
• Condition: Very Good
• Dust Jacket Condition: 40923106
• Signed: 4/23/2026 1:07:04 PM
• Seller catalogs:
  • 1
  • U
  • 9781403901712

About this title

Synopsis

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees, and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.

About the Author

Rob Jones is a Director of Retail Influence Limited and a writer and consultant who has undertaken key assignments in the retailing sector.

Dan Murphy is a founding Director of Retail Influence Limited.