The Retailing Book: Principles and Applications
Language: English
Published by Financial Times/ Prentice Hall, 2003
- Softcover
- Used
Condition: Used - Near fine
Current price: US$ 3.57
Quantity: 1 available
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Ancien livre de bibliothèque avec équipements. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Stains on the edge. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations.
Seller Inventory # E-454-669
- Title
- The Retailing Book: Principles and Applications
- Author
- Prof Paul Freathy
- Publisher
- Financial Times/ Prentice Hall
- Publication year
- 2003
- Condition
- Bon
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0273655485
- ISBN 13
- 9780273655480
The Retailing Book is the definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach to the subject. Drawing upon the knowledge and experience of leading retail academics and practioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of "real-life" case studies. Essential for those studying retailing, retail management and retail marketing at undergraduate level, The Retailing Book offers broader coverage of the subject than any other retail texts.
"Synopsis" may belong to another edition of this title.
From the Back Cover
The Retailing Book: Principles and Applications
"This book makes an important contribution to the study of retailing. It draws the right balance between theory and practice, providing a detailed yet highly readable introduction to the subject..... I recommend that anyone wishing to understand the complexities of retail buy this book."
Feargal Quinn, Executive Chairman, Superquinn
The Retailing Book is the definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach to the subject. Drawing upon the knowledge and experience of leading retail academics and practioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of "real-life" case studies. Essential for those studying retailing, retail management and retail marketing at undergraduate level, The Retailing Book offers broader coverage of the subject than any other retail texts.Key features include* Theory chapters followed by two in-depth case studies
* Technology issues integrated throughout * International companies highlighted to illustrate best practice * Self-Assessment questions with each theoretical chapter With contributions from leading retail academics and practioners, The Retailing Book is the definitive guide to clear understanding of the main activities involved in retailing and will help assist in deciding whether a career in retailing is a viable option. Paul Freathy is a Professor of Retail Management at the Institute of Retail Studies, University of Stirling and has published extensively on retailing within both academic and trade journals. He is also a visiting fellow of University of Wales and is a member of the Chartered Institute of Marketing.
"About the title" may belong to another edition of this title.
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