Retailing

Gerald Pintel

ISBN 10: 0137774907 / ISBN 13: 9780137774906

Published by Prentice-Hall

About this Item

Poor--A book is so worn that is is only good for reading but very damaged. All text complete. Highlighting and pen markings all throughout the book. Past owners names and notes written on inside cover. Age tanning to the outside edges of the textblock. Book spine is worn from lots of use.

Seller Inventory # 515274

Bibliographic Details

• Title: Retailing
• Publisher: Prentice-Hall
• Language: English
• ISBN 10: 0137774907
• ISBN 13: 9780137774906
• Binding: Hardcover
• Condition: Poor
• Dust Jacket Condition: No Dust Jacket
• Seller catalogs:
  • Used Business

About this title

Synopsis

This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and careers. It addresses the fast-paced, broad-ranged changes that are confronting practitioners and examines the future that they face.

From the Publisher

This exceptionally complete introduction to the principles and practices of retailing uses a clear, straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research, and careers. It addresses the fast-paced, broad-ranged changes that are confronting today's practitioners and examines the future that they face.