Synopsis
Retailing Management focuses on the broad spectrum of retailers, both large and small, that sell merchandise or services. What makes the Levy et al. text unique is the emphasis on key strategic issues, financial considerations, and store management. Levy includes descriptive, step-by-step, and conceptual material so that students can fully understand the essential concepts needed to excel in the workplace.
With a beautiful new design that reflects the dynamic nature of the retailing environment, the third Canadian edition of Retailing Management has also seen extensive content updates in order to meet the needs of students and instructors alike. In addition to a new visual text design, Retailing Management has undergone an extensive revision of the math chapters. Levy provides even more tools and better organization to ensure student success with retail math.
About the Authors
Dea Watson has been a faculty member at Conestoga College Institute of Technology & Advanced Learning in Kitchener, Ontario, for 11 years. Dea holds an MBA in retailing from the Retail Institute at the University of Stirling, Scotland. Prior to her academic career, she had a variety of opportunities in Canadian retail over a 15 year span. She spent a significant amount of time delivering a national customer service training program and managed a variety of multi-million dollar soft goods departments for several major Canadian department stores. As a professor and program coordinator for business marketing programs at Conestoga College, she possesses a passion for the Retail Industry and a wealth of knowledge and practical experience. Dea coaches the college's Retail Case team for the Ontario Colleges Marketing Competition, which consists of industry judges who determine the most viable, realistic business solutions to pre-determined real-world cases. A founding member of the charity Jessica's Footprint, Dea used her knowledge of marketing and sponsorship to raise money to fund paediatric-brain-cancer-research at the Hospital for Sick Children in Toronto. With Dea's help, the charity has achieved an impressive $1.4 million in donations since its inception in 2005.
Sheryn Beattie, MA.Ed, has been a faculty member at Humber Institute of Technology & Advanced Learning in Toronto, Ontario for 24 years. As a professor and program coordinator in the Retail Management program, she was actively involved in planning and implementing an integrated learning project that linked the retail industry to student outcomes. Professor Beattie took undergraduate courses at Ryerson University and the University of Toronto and received her MA in Education from Central Michigan University. She is a winner of numerous teaching awards including the NISOD (National Institute for Staff and Organizational Development) Excellence Award from the University of Texas at Austen. Professor Beattie also received the Distinguished Faculty Award and was named Innovator of the Year by Humber. Teaching has always been her passion and in 1999 Professor Beattie received the heartfelt Student Appreciation Award for her dedication to international students in the learning environment. Professor Beattie participated in the Ontario Retail Sector Study, 1999 and as a member of the Education Subcommittee identified gaps in Retail Education in Ontario and made recommendations curriculum. She uses much of her extensive experience as a retail consultant and industry presenter to fuel classroom discussion and seeks to empower students to assume responsibility for their own learning. The hands-on experience she gained through The Main Street Renewal Project, a Heritage Canada venture, and the day-to-day realities of owning a retail business in Toronto adds vitality to her classroom. Professor Beattie believes that the success of any business course must involve the three major stakeholders: the students, sector leaders, and faculty members. Professor Beattie teaches in the Business School at Humber College. Professor Beattie’s participation in international assignments in China, Zimbabwe, Swaziland and her extensive personal travel have added an expanded dimension to her understanding of global issues in retailing.
Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Professor Levy has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, 6e (2007), the best-selling college-level retailing text in the world. Professor Levy was co-editor of Journal of Retailing from 2001–2007. Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn’s, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference.
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