Retailing

Pintel, Gerald and Jay Diamond:

ISBN 10: 0137775326 / ISBN 13: 9780137775323

Published by Prentice Hall, 1977

About this Item

408 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 860.

Seller Inventory # 2238991

Bibliographic Details

• Title: Retailing
• Publisher: Prentice Hall
• Publication Date: 1977
• Language: English
• ISBN 10: 0137775326
• ISBN 13: 9780137775323
• Binding: Hardcover-Großformat
• Edition: 2. Auflage;.
• Condition: Gut
• Weight: 860 grams
• Seller catalogs:
  • 604 Wirtschaft

About this title

Synopsis

This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and careers. It addresses the fast-paced, broad-ranged changes that are confronting practitioners and examines the future that they face.

From the Publisher

This exceptionally complete introduction to the principles and practices of retailing uses a clear, straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research, and careers. It addresses the fast-paced, broad-ranged changes that are confronting today's practitioners and examines the future that they face.