The purpose of this book is to furnish a conclusive picture of retailing strategies of products and customer services in the organised retail sector. Therefore, the book is multifarious and comprises the analysis of the various products & customer services and retailing strategies introduced by organised retail industry to comprehend the viewpoint of organised retailers. And to perceive the viewpoint of customers, an analysis of their buying behaviour, factors influencing their buying behaviour and satisfaction level with various products & customer services have been incorporated in this book. The book is rationalised for its multiple utilities and contributes knowledge & facts about the merchandise & customer services. The book aspires to reveal the retailing strategies determined by organised retailers. The book also delivers evidence about the dilemmas of customers along with some potential solutions. The book determines diverse components and customer services mandatory to persist the retailing industry. The book also assists in comprehending the retailing environment, retailing culture and the retail decision process. The potential readers of this book are research scholars.

About the Author

Dr. Atul Kumar is an Associate Professor at Siddhant College of Engineering, Pune, India. His qualifications are MBA, MPhil (Mgmt.), PGDIB and PhD (Mgmt.). He has conference presentations & journal articles to his credit. He is a member of professional bodies i.e. AIMA, IDERC, MTC Global, MERC Global etc.

"About this title" may belong to another edition of this title.

Store Description

We have collection of General books ,Science Books, Fiction & Academic Books. we ship from multiple location. Delhi, US and UK Return Address Mispah books flat4 , Centenary court, 30 Warwick Road Redhill , SURRE RH1 1FQ United Kingdom

Visit Seller's Storefront

Seller's business information

Mispah books
United Kingdom

Sale & Shipping Terms

Terms of Sale

We offer excellent customer service & easy return facility.

we ship from Multiple location,UK,India,US

Return address:

Mispah books
flat4 ,
Centenary court, 30 Warwick Road
Redhill , SURRE RH1 1FQ
United Kingdom

Shipping Terms

Our rates depends on weight of the item & shipping destination

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	14 to 15 business days	9 to 10 business days
First item	US$ 33.40	US$ 36.08

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.