Retailization: Brand Survival in the Age of Retailer Power
Language: English
Published by Kogan Page, 2009
- Softcover
- Used
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
AbeBooks seller since December 22, 1999
Condition: Used - Good
US$ 5.10
Quantity: 1 available
Add to basketItem description from seller
This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780749453367.
Seller Inventory # 8724287
- Title
- Retailization: Brand Survival in the Age of Retailer Power
- Author
- Thomassen, L. et al.
- Publisher
- Kogan Page
- Publication year
- 2009
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749453362
- ISBN 13
- 9780749453367
- Item weight
- 500 grams
- Seller catalogs
- Business
Retailization illustrates how brand power is slowly and inexorably being replaced by retailer power. Many brands, though, lack the tools needed to prevent them becoming trapped between massive, global retailers and well-informed, demanding shoppers. In this new retail-centric world, marketing as we know it is being severely challenged, and there is an overwhelming need for fresh thinking and new tactics.
"Synopsis" may belong to another edition of this title.
About the Author
Lars Thomassen is a leading Danish advertising and communications director. He co-authored How to Succeed at Retail (2007) and Retailization (2006), which is now in its third printing and has been translated into Japanese, Danish, Russian, and Chinese.
Keith Lincoln has worked in international communications and branding for nearly thirty years with Gillette, Nike, and LEGO. He co-authored How to Succeed at Retail (2007) and Retailization (2006), which is now in its third printing and has been translated into Japanese, Danish, Russian, and Chinese.
"About the title" may belong to another edition of this title.
Anybook.com
Lincoln, United Kingdom
AbeBooks seller since December 22, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 10 business days | 1 to 3 business days |
|---|---|---|
| First item | US$ 17.65 | US$ 42.70 |
Payment methods
Store description
Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.…
Seller's business information
Anybook Ltd.
28 West End,, Burgh le Marsh,
Lincolnshire, United Kingdom PE24 5EY
Terms of sale
Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.
Registered Offices:
28 West End,
Burgh le Marsh,
Lincolnshire,
PE24 5EY
UK
Customer Services:
2,Outer Circle Business Park,
Outer Circle Road,
Lincoln
LN2 4HX
UK
Email Address: sales@anybook.com
Telephone Number: +44 (0) 115 888 2269
Authorized Representative: Ms. Claire Williams
Shipping terms
Orders usually ship within 1 business day. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If your book order is heavy or over-sized, or valuable enough to require tracking, we may contact you to let you know extra shipping is required.