Retargeting as a form of digital marketing. Function, advantages, and disadvantages

Selina Kojic

ISBN 10: 3346369978 / ISBN 13: 9783346369970

Published by GRIN Verlag, GRIN Verlag Mai 2021, 2021

About this Item

This item is printed on demand - Print on Demand Titel. Neuware -Seminar paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, Heilbronn University, course: Business English, language: English, abstract: This paper is dealing with what cookies can do and what this form of digital marketing is. Today, digital marketing is more common than offline marketing. This makes sense, because most people are online all day long. Whether it is with their smartphone or with other devices. Digital marketing offers numerous opportunities to advertise and represent companies. One of these opportunities is what we do every day by surfing the Internet. Recently, when we visit a website, the first thing we see is a pop-up or a message on the edge of the screen telling us to accept cookies. Everyone finds it annoying and simply accepts them without knowing exactly what they are accepting at that moment. 20 pp. Englisch.

Seller Inventory # 9783346369970

Bibliographic Details

• Title: Retargeting as a form of digital marketing. Function, advantages, and disadvantages
• Publisher: GRIN Verlag, GRIN Verlag Mai 2021
• Publication Date: 2021
• Language: English
• ISBN 10: 3346369978
• ISBN 13: 9783346369970
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 210W x 148H x 2D millimeters 210 millimeters width by 148 millimeters height by 2 millimeters depth
• Weight: 45 grams

About this title

Synopsis

Seminar paper from the year 2021 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,3, Heilbronn University, course: Business English, language: English, abstract: This paper is dealing with what cookies can do and what this form of digital marketing is. Today, digital marketing is more common than offline marketing. This makes sense, because most people are online all day long. Whether it is with their smartphone or with other devices. Digital marketing offers numerous opportunities to advertise and represent companies. One of these opportunities is what we do every day by surfing the Internet. Recently, when we visit a website, the first thing we see is a pop-up or a message on the edge of the screen telling us to accept cookies. Everyone finds it annoying and simply accepts them without knowing exactly what they are accepting at that moment.