Retention Fundraising: The New Art and Science of Keeping Your Donors for Life

For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Among many findings, he uncovered seven key drivers that deepen a donor's commitment, the eight primary reasons why donors stop giving, and the major barriers to donor retention. There's gold in your current donors and Retention Fundraising is a detailed map for mining those riches. Book also has a dedicated website for discussion and updates: retentionfundraising.com.

The Wall Street Journal described him as "an assassin of all things right-wing." The American Association of Political Consultants placed him in their Hall of Fame, and the Direct Marketing Association gave him their Lifetime Achievement Award.

Roger Craver is, in fact, a disruptor and challenger of the status quo. A pioneer in direct response fundraising in the 60's, telemarketing in the '70s, online information services in the '80s, multi-channel fundraising and communication in the '90s, and donor-designed strategies today, he brings an experienced and critical eye to the greatest problem faced by today's nonprofits: donor retention.

Roger, who today edits the daily Agitator,  helped launch some of the household names in the nonprofit advocacy sector: Common Cause, Greenpeace, the National Organization for Women, World Wildlife Fund, Habitat for Humanity, and Amnesty International. He helped revitalize and grow older organizations--the ACLU, the NAACP, Sierra Club, Wilderness Society, League of Women Voters, Heifer Project International, and Planned Parenthood.

Roger has conducted capital and annual fundraising campaigns, advocacy and membership drives in the U.S., Canada and throughout Europe.