Rethinking Advertising

Language: English

Published by Springer Jul 2025, 2025

3031865359 / 9783031865350

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This item is printed on demand - Print on Demand Titel. Neuware -With more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing. Against this rapidly-shifting backdrop, this edited volume showcases current academic perspectives and research cases on advertising from scholars representing a wide range of disciplines. The contributions in this book create a comprehensive overview of the current state of advertisingacross many mediawhile highlighting conversations concerning the ethics of advertising and the most effective ways to advertise.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 324 pp. Englisch.

Seller Inventory # 9783031865350

Title
Rethinking Advertising
Author
Kathleen M. Vandenberg
Publisher
Springer Jul 2025
Publication year
2025
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3031865359
ISBN 13
9783031865350
Item weight
531 grams
Dimensions
216x153x23 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

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