Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

Weisberg, Robert W.

ISBN 10: 1108742904 / ISBN 13: 9781108742900

Published by Cambridge University Press CUP, 2020

About this Item

pp. 420.

Seller Inventory # 26379789740

Bibliographic Details

• Title: Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
• Publisher: Cambridge University Press CUP
• Publication Date: 2020
• Language: English
• ISBN 10: 1108742904
• ISBN 13: 9781108742900
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

About the Author

Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.