Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation

Robert W. Weisberg

ISBN 10: 1108479405 / ISBN 13: 9781108479400

Published by Cambridge University Press, 2020

About this Item

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Bibliographic Details

• Title: Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
• Publisher: Cambridge University Press
• Publication Date: 2020
• Language: English
• ISBN 10: 1108479405
• ISBN 13: 9781108479400
• Binding: Hardback
• Condition: New
• Weight: 1100 grams

About this title

Synopsis

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

About the Author

Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.