Rethinking Creativity (Paperback)

Robert W. Weisberg

ISBN 10: 1108742904 / ISBN 13: 9781108742900

Published by Cambridge University Press, Cambridge, 2020

About this Item

Paperback. This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability. Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That's right! Not outside the box. This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9781108742900

Bibliographic Details

• Title: Rethinking Creativity (Paperback)
• Publisher: Cambridge University Press, Cambridge
• Publication Date: 2020
• Language: English
• ISBN 10: 1108742904
• ISBN 13: 9781108742900
• Binding: Paperback
• Condition: new

About this title

Synopsis

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

About the Author

Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.