Rethinking Marketing : Developing a New Understanding of Markets

Language: English

Published by Wiley Jul 2005, 2005

0470021470 / 9780470021477

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 5 years to discuss the future of marketing. Three basic issues are addressed: How should we look at the market and its different forms, given the existence of dynamics How should we look upon the exchange between market players given the existence of relationships and other close cooperative efforts What kind of scientific approaches can we use when studying markets and market players Following a comprehensive discussion of these issues the book concludes by reexamining existing theories in light of these new ideas, challenging existing ways of thinking and looking towards a new future for marketing.

Seller Inventory # 9780470021477

Title
Rethinking Marketing : Developing a New Understanding of Markets
Author
Alexandra Waluszewski
Publisher
Wiley Jul 2005
Publication year
2005
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0470021470
ISBN 13
9780470021477
Item weight
668 grams
Dimensions
251x175x28 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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Einbeck, Germany 37574