Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Bibliographic Details

Title: Rethinking Marketing : The Entrepreneurial Imperative: International Edition
Publisher: Pearson Education, Limited
Publication Date: 2007
Language: English
ISBN 10: 0132079496
ISBN 13: 9780132079495
Binding: Soft cover
Condition: Very Good
Weight: 1.001 pounds

About this title

Synopsis

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

NOTE: The print may appear lighter in some copies due to the print method used.

Synopsis

For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

"About this title" may belong to another edition of this title.

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