Rethinking Marketing : The Entrepreneurial Imperative: International Edition
Schindehutte, Minet, Pitt, Leyland, Morris, Michael
ISBN 10: 0132079496 ISBN 13: 9780132079495
Published by Pearson Education, Limited, 2007
Used
Soft cover
From
Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since October 13, 2008
This specific item is no longer available.
About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57152371-20
Synopsis:
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
NOTE: The print may appear lighter in some copies due to the print method used.
Synopsis: For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Rethinking Marketing : The Entrepreneurial ...
Publisher: Pearson Education, Limited
Publication Date: 2007
Binding: Soft cover
Condition: Very Good