Title: Rethinking the Network Economy: The True Forces That Drive the Digital Marketplace
Publisher: Amacom Books
Publication Date: 2002
Language: English
ISBN 10: 0814406491
ISBN 13: 9780814406496
Binding: Hardback
Condition: Very Good
Weight: 499 grams

About this title

Synopsis

Once upon a time, it was widely thought that Internet commerce could exist apart from traditional business strategy, and that all the known financial models previously relied on could be disregarded.

What has become eminently apparent since the dot-com collapse is that standard economic theories apply to Internet business just as much as they do to any other enterprise. Many dot-coms have failed, but e-commerce isn't going away, and business leaders need to understand what went wrong in order to dominate in the real new economy. Rethinking the Network Economy examines exactly where, how, and why so many e-commerce firms went wrong, and how, utilizing traditional economic concepts, businesses can build the foundation for success in the future. The book analyzes issues such as:

* How tried-and-true formulas such as network effects, first-mover-wins, and supply-and-demand relate to e-businesses * Why companies counting on locking in consumers will need to rethink their strategies * When selling products over the Internet makes sense (and when it doesn't) * The dangers of comparing profits of brick-and-mortar firms with Internet firms

About the Author

Stan Liebowitz (Dallas, TX) is a respected economist and a professor of managerial economics at the University of Texas at Dallas. He is the coauthor ofWinners, Losers & Microsoft.

"About this title" may belong to another edition of this title.

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