Title: Rethinking Reputational Risk: How to Manage the Risks that can Ruin Your Business, Your Reputation and You
Publisher: Kogan Page
Publication Date: 2017
Language: English
ISBN 10: 0749477369
ISBN 13: 9780749477363
Binding: Soft cover
Condition: New

About this title

Synopsis

A company's reputation is one of its most valuable assets, and reputational risk is high on the agenda at board level and amongst regulators. Rethinking Reputational Risk explains the hidden factors which can both cause crises and tip an otherwise survivable crisis into a reputational disaster.

Reputations are lost when the perception of an organization is damaged by its behaviour not meeting stakeholder expectations. Rethinking Reputational Risk lays bare the actions, inactions and local 'states of normality' that can lead to perception-changing consequences and gives readers the insight to recognize and respond to the risks to their reputations. Using case studies, such as BP's Deepwater Horizon oil spill, Volkswagen's emissions rigging scandal, Tesco, AIG, EADS Airbus A380, and Mid-Staffordshire NHS Hospital Trust, and analysis of their failures, this hard-hitting guide also applies lessons drawn from behavioural economics to the behavioural risks that underlie reputation risk.

An essential read for risk professionals, business leaders and board members who need to understand and deal with business-critical threats to their reputation, this book presents a new framework that will be invaluable for all involved in safeguarding an organization's reputation.

About the Author

Anthony Fitzsimmons is Chairman of Reputability LLP and an authority and leading thinker on reputational risk and the propensity of behavioural and organizational risks to cause reputational damage. He is a co-author of 'Roads to Ruin', the seminal Cass Business School report for Airmic. With insights gained from the ringside and inside views of the crisis lawyer, coupled with the extensive experience of his partners, the Reputability team helps organizations and their leaders to find, see and deal with these risks.
Derek Atkins BSc PhD MIMMM CEng FCIM FCII Chartered Insurer is a visiting Professor at the Cass Business School, teaching risk management, reputational risk, and insurance, and a partner in Reputability LLP. He is co-author of a dozen books including 'Roads to Ruin', the seminal Cass Business School report for Airmic and the Chartered Insurance Institute text book Insurance Corporate Management.

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