Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value [Hardcover] DeVincentis, John and Rackham, Neil
DeVincentis, John; Rackham, Neil
ISBN 10: 0071342532 ISBN 13: 9780071342537
Published by McGraw Hill 1999-01-15, 1999
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About this Item
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clean well kept hardcover copy with dust jacket, price tag uncut no markings, stickers or stains. fast shipping with tracking number. Seller Inventory # NDUGI0038-04-04-2023
Synopsis:
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authorsshow how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today's sophisticated customers.
About the Author: McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Bibliographic Details
Title: Rethinking the Sales Force: Redefining ...
Publisher: McGraw Hill 1999-01-15
Publication Date: 1999
Binding: hardcover
Condition: Very Good
Dust Jacket Condition: Dust Jacket Included
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