Amid digital disruption, shifting epistemologies, and rising global uncertainties, this book reimagines the foundations and futures of social science research. It offers a critical yet accessible examination of contemporary methodologies, mapping their historical roots alongside their present-day transformations. From discourse analysis and participatory inquiry to artificial intelligence, digital ethnography, and decolonial critique, the author traces how research practices are adapting to meet the complexities of our time. Grounded in ethical reflexivity and methodological pluralism, this work bridges theory and practice-opening new avenues for inquiry across the humanities and social sciences.

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