Rethinking Strategic Management: Sustainable Strategizing for Positive Impact

This book offers innovative ideas and frameworks for sustainable strategizing to advance business by scaling-up its positive impact, which is so urgently needed at this time in the 21st century. It shows practitioners how to effectively deal with socio-ecological systems’ disruptions to their operating environments and play an active role in transforming markets toward a sustainable future.

In short, the book demonstrates how to make business sense of sustainability, highlighting new approaches and examples that translate sustainability into strategy and action. The ultimate goal is to provide a path toward a thriving future for both business and society.

This book was written for strategy practitioners and decision makers who want to understand why sustainable strategizing is important in today’s business world and are seeking actionable business knowledge they can apply in their companies. It was also written for students of management and can be used as a supplemental text to support traditional graduate and undergraduate management courses.

Thomas Wunder has been a strategic advisor, executive coach, strategy researcher, conference speaker, and lecturer at various globally recognized universities for nearly 20 years. Since 2010, he has been a full professor of Strategic Management at the Neu-Ulm University of Applied Sciences in Bavaria, Germany. His main focus is on the integration of strategy and sustainability toward a thriving future for both business and society.